We live in an age where social media is allowing us all to engage and share in a way that has never been possible before. We can all instantly see what others are doing, keep our eye on the markets and get ideas on absolutely anything we need or want. It is almost impossible to imagine a time when the internet wasn’t part of peoples lives, if you are old enough to have experienced that time, you will appreciate the impact it has had but for younger generations, it’s the real world and everything has always been this way.
If you have a small home business and want to make the most of your social media it isn’t hard to sign up and have Facebook, Instagram and twitter account but surprisingly many of us don’t use them in the correct way especially when it comes to business owners. One of the most important aspects of social media is linking your social media accounts together, this ensures when you post, you don’t just post to one site, you post to all of them at the same time ensuring your have maximum coverage. It is reported that Instagram has a 15 times higher rate of engagement than Facebook meaning small businesses and work from home businesses must make the most of its every use.
Instagram works very quickly with users having thousands if not more followers at one time, you only have a certain amount of time to make an impact so keep your videos short but to the point. Whatever your business is or provides, give your audience what it wants, there is no one that understands your business like yourself, hold onto the thought and post pictures that interest your followers and keeps them engaged.
Always stay aware of your market and what interests them the most, take a look often at the photos and videos you have posted and the reactions they have been given and focus on the ones that are the most popular. Always stay consistent and post regularly you will start to gain a following and see how Instagram can help launch your business and keep it in the spotlight.
There are many small businesses out there providing some great services and products and it is really important we think carefully how we launch and advertise those products, we may think because we have social media accounts that we are doing all the right things for our business but not using social media correctly can almost be as negative as not using it at all. If you love cooking and producing great cakes, you need to get those ideas out there as much as possible, likewise if you provide a great Wedding planning service, you need to ensure that people know what you are doing and how effective you are. Make sure you share the pictures that matter the most to you and your customers by sharing your successes.
It can be hard and sometimes and confusing to know which social media platforms work the best and very often the trends change all the time. What is popular now may not be in a couple of months time but like all aspects of business, the one most crucial aspect is to stay consistent and loyal to your customer base and provide them with what they want, you can determine what your customers want by watching how they react to your posts, photos and videos. It is important to never be afraid to take chances and see what works the best, this is what will enable you to succeed in the end.
