What’s the point of having a website if it’s not visible? You have a message, and you want it heard, seen and acknowledged by the world. But setting up a website doesn’t automatically guarantee that’ll happen. With hundreds of millions of pages out there for every search keyword and only the first 2, maybe 3 pages worth of results getting any action, most of them are just left to gather dust in the dark. It’s harsh, but them’s the breaks, Bob.
So those who are inclined towards extending their 15-minutes of fame to a lifetime should know that it takes planning, canniness, effort, and patience. That’s lesson one of Search Engine Optimization. The next step is obtaining the right tools.
This post details why WordPress is one of them:
WordPress has Google’s seal of approval
It’s the lingo. You don’t “search” for it. You don’t “Bing” it, or “Yahoo!” it. You Google it.
The most widely used search engine on the entirety of the web approves of WordPress. Not overtly, of course, but WordPress websites don’t get top rankings just because there are so many of them.
Matt Cutts, former team member of spam team at Google who currently works with search quality team on SEO Issues had made his own opinions pretty clear years ago: WordPress is SEO-friendly because it takes care of a majority of SEO mechanics and gives you built-in configuration controls to steer them in the direction you see fit. In fact, let’s expound upon that in the next point, which is…
SEO and Configurations
There are so many settings built-in that are available to you right out-of-the-box. No other CMS or platform can boast of such fine tuned control.
There are configuration controls in WordPress admin for Permalinks (URL structure), easily-editable headings, titles, meta descriptions, et al for better content visibility, cleanly coded templates and a hierarchy that plays well with search engines, tags and categories, faster content formatting, ALT tags, and more.
Add free SEO suites and plugins, and you’re adding even more configurable settings to control aspects like breadcrumbs, XML sitemaps, keyword finding, et al. I’ll leave you to imagine the precision and power behind the premium versions of those tools on your own.
Super-Easy Performance Optimization
WordPress developers have created a whole slew of devices meant to speed up page load times, and the best ones are even available for free. No other platform has a community this generous.
We have W3 Total cache, a plugin capable of handling anything from minification and compression of scripts to integration with CDNs. We have responsive images out of the box, which can be optimized further with plugins like EWWW Image optimizer. We have plugins for database cleaning, plugin diagnosis, and entire suites built with internal caching systems for enhanced performance, we have frameworks like Genesis to give front-end development an even more powerful kick-start.
Better Experience with WordPress
There are countless 3rd party services for CRO (conversion rate optimization) and marketing automation across the web, and WordPress is capable of working with every one of them. Better Experience = Higher Scores = Better page ranks (From Google).
After a thoroughly satisfactory WordPress CMS customization, your website back-end is capable of handling high-grade enterprise functions, while the well-optimized front-end generates leads and engages users at a consistent rate. Google Analytics aside, there are entire SaaS available just for WordPress to improve user-experience through testing.
There’s more to WordPress than meets the eye at first glance. Ask the owners of 16 million live WordPress websites and they’ll all back me up on this.
It’s not just a platform or a framework, it’s a phenomena.